Chappaqua, New York—June 6, 2019—CareMount Medical, the largest, independent multi-specialty medical group in New York State, is pleased to announce it has been named a Silver Level winner by Bulldog Reporter for its 2018 New Doctors campaign. CareMount Medical received this award in the “Best Content Marketing Campaign” category. The annual Bulldog PR Awards program recognizes outstanding communications and PR campaigns within a 12 month period. Submissions are scored by a panel of industry journalists based on a total of 40 possible points, judging the campaign’s goals/objectives, strategy, execution, results, and innovation/creativity.
“We are proud of the work our marketing and communications team is doing to promote the medical staff who deliver quality care close to home. CareMount Medical continues to grow its roster of 600+ Physicians and Advanced Practice Professionals so that we may serve our patients with more specialties and clinical services. This campaign supports our efforts to recruit the best and brightest to our service areas across New York,” said Scott D. Hayworth, MD, FACOG, President and CEO, CareMount Medical.
The primary goal of the New Doctors campaign is to educate new/existing patients about new doctors who have joined CareMount Medical. Key strategies include digital advertising, social media, video and sponsored content, PR, and media opportunities. Due to its success, the New Doctors campaign continued into 2019 and will be used to promote new CareMount Medical physicians into the future.
“Our marketing and communications team works proactively to educate our communities about the many physicians that have joined CareMount Medical, and the expertise and talent they offer to our patients,” said Gina D’Angelo-Mullen, Director of Marketing & Communications, CareMount Medical. “The public is bombarded with so many ad campaigns on a daily basis- it is wonderful to receive this distinction for integrated marketing that cuts through the clutter.”
For information about CareMount Medical’s newest providers, visit www.caremountmedical.com/newphysicians.